FERNDALE, Wash., Sept. 24, 2024 /PRNewswire/ -- As a leader in the next generation of natural, plant-based litter, ökocat launched the first phase of a new campaign in May spelling out the harmful impacts traditional litters have on our homes, feline friends and the planet. The "Hidden Hazards of Clay and Silica Cat Litter" campaign was live across a number of platforms including streaming TV, YouTube, podcasts and social. The second phase is planned for early 2025. "Inspired by our dedication to clean living and providing ultimate value through quality products, the new campaign underscores the health and environmental impacts of conventional litter," said Healthy Pet's Communications Manager Leslie Ellis. "We want to encourage others to join the movement towards a healthier, more sustainable future for both cats and the planet through products like ökocat that offer a safer, greener solution for our feline friends." Clay and silica litter may pose serious health risks to cats. These litters also have significant negative impact on the environment, contributing to habitat destruction, air and water pollution and the depletion of natural resources. Alternatively, ökocat's natural and eco-friendly formulas are derived from virtually dust-free, biodegradable wood and paper waste, creating a safer environment for both cats and their families. The campaign secured over 4 million impressions, raising awareness around the hazards associated with clay and silica litter and informing pet parents about associated health concerns. For more information about ökocat, to purchase online or to find retail locations near you, visit healthy-pet.com/okocat.

FERNDALE, WASH. (April 12, 2024) - With an eagerness to continue sustainable growth and a commitment to continuous improvement, Healthy Pet is pleased to announce the appointment of two key professionals to our team in Jesup, Georgia; as well as a new role for Pete Gietl in Ferndale, Washington.  Angela Runyon has been appointed as the HR Generalist, and Jessica Carter joins as a new position, Plant Controller. Both individuals bring a wealth of experience and expertise to their respective roles, and their addition further strengthens excellence in human resources management and financial stewardship.  As the HR Generalist, Angela (Angi) Runyon will oversee various human resource functions, including recruitment, employee relations, training and development, and compliance. With her extensive background in HR management and her proven track record of implementing strategic initiatives to enhance employee engagement and organizational culture, Angi is well-positioned to contribute to the continued success of Healthy Pet. Angi holds a degree from the Metropolitan State University of Denver, along with additional HR certifications. She and her husband are from California and have four daughters and two dogs: Hershey, a Greater Swiss Mountain Dog and Cocoa, a Cane Corso. She is proud to be Navy Veteran’s wife, and has loved living all over the world. She loves spending time with her family going on walks, bike riding, and hiking together. She also loves cooking and baking. Angi will be based in Jesup, Georgia and report directly to Natalie Pacheco.  Joining as the new Plant Controller, Jessica Carter will be responsible for managing financial operations at the plant level, ensuring accuracy in costing, reporting, supporting budget, and integrating financial literacy into all aspects of our operations. With her strong background in financial management, data- driven analytics, and love for working with people, Jessica is poised to play a vital role in optimizing organizational performance and supporting Healthy Pet’s strategic objectives.  Jessica holds a BS in Accounting from Troy University in Alabama and brings with her 20+ years of experience in Finance, 9 of them as a plant controller. She loves working with people and helping to solve problems. Jessica is married with 4 children, cats, a dog, chickens, turkeys, ducks and quail. She enjoys arts and crafts, reading, woodworking and animals. Jessica will be based in Jesup, Georgia and report directly to Mike Watson. We are also pleased to announce that Pete Gietl has stepped into the role of Operations Improvement Specialist in Ferndale. This move is a testament to Pete’s dedication, hard work, and the expertise he has demonstrated in his time with Healthy Pet. In this new role, Pete will focus on several key areas critical to our operational excellence and efficiency.  Key responsibilities include: Documenting Processes, Ensuring Data Consistency, Implementing Controls and Standardizing Reports.  Pete will also continue to be our facility coordinator, ensuring safety and compliance related to the Ferndale facility.  This role also reports to Mike Watson.  We are confident that Pete will excel in this new capacity, bringing about significant improvements in our operations. His role is pivotal to our strategic goals of enhancing efficiency, ensuring quality, and fostering a culture of continuous improvement.  "We are thrilled to welcome Angi and Jessica and excited for Pete's new role", said Ted Mischaikov, CEO.  "Their skillsets and expertise will be instrumental in advancing our HR, financial and operations management functions, ensure long-term sustainability and ultimately contributing to our success as a leader in the pet products industry."

FERNDALE, WASH. (August 8, 2023) – ökocat has announced its sustainable, wood-based litter will receive a packaging refresh to a fully recyclable paper bag, furthering the brand’s commitment to environmental sustainability. Starting in October of 2023 the current box packaging will transition to new double wall paper bags with a recyclable handle to directly answer the requests of their consumer.  Healthy Pet decided to make the switch to a recyclable paper bag after consumer research revealed the natural litter and ökocat consumer has a strong desire for 100% recyclable packaging to align with their desire for a cleaner, healthier and more sustainable litter choice. “Interestingly, very few natural brands are meeting natural litter consumers’ wants on packaging, with many still being in heavy non-recyclable, non-biodegradable plastic bags or poly pouches,” notes Jane Wasley, Head of Marketing for Healthy Pet.  “We are delighted to provide our customers with the same high quality, sustainable litter they love in new 100% recyclable packaging,” said Healthy Pet’s Consumer Communications Manager Leslie Ellis. “This refresh allows us to remain focused on providing the same industry-leading product but with more environmentally friendly packaging”. ökocat creates next generation plant-based, biodegradable litter made in the U.S. from sustainably sourced, responsibly rescued natural fiber without harmful chemicals, artificial fragrance, toxic dyes, strip-mined clay or silica.  For more information about ökocat, to purchase online or to find retail locations near you, visit healthy-pet.com/okocat.  

FERNDALE, Wash. , June 21, 2023 /PRNewswire/ -- Healthy Pet, the pet industry leader in sustainably sourced absorption substrates, has announced the appointment of Ted Mischaikov as chief executive officer (CEO) effective May 28, 2023.  The appointment of Mischaikov marks his return to the company as CEO, a position he held from 2011 to 2020. Upon Mischaikov's departure from Healthy Pet in 2020, he served as the executive chairman & CEO of the Primal Pet Group during a period of rapid growth and acquisition. "We welcome Ted back to the Healthy Pet team. Based on his extensive experience with our brands, production and his commitment to sustainability, we are confident he will drive growth and expand our industry-leading products, which enrich the lives of pets, their people and our planet," said Healthy Pet Director of Sales Kelly Rogers. A decisive leader with proven management success across multiple industries, Mischaikov will be responsible for the global growth of Healthy Pet. Throughout his career in the pet industry, Mischaikov has demonstrated decisive leadership driving excellence in manufacturing, adoption of new technologies and the promotion of sustainability initiatives, making him a natural fit to lead Healthy Pet as it expands into new substrates, expands facilities and acquires strategic assets. "Healthy Pet is a future-focused company developing performance-based sustainable products, which consumers are demanding. The world wants 'healthier clean' products, and we have the technology and resources to deliver them. My objective is to work with our team and ownership to deepen and diversify our leadership in sustainable solutions for the global pet industry," said Mischaikov. Healthy Pet excels in manufacturing next generation, sustainably sourced products, including ökocat natural cat litter and carefresh responsibly rescued small animal bedding. ökocat creates plant-based, biodegradable litter that is cleaner and healthier for cats, families and their homes, while carefresh is the No. 1 brand of small pet bedding, made from scratch using 100% reclaimed natural fiber.

FERNDALE, Wash., March 28, 2023 /PRNewswire/ -- ökocat has announced that its plant-based litter is now available at select Whole Foods Market stores nationwide. The brand's Super Soft clumping wood cat litter will be featured on shelves in a majority of locations across the U.S. "With our standard of excellence and commitment to selling high quality products, collaborating with Whole Foods Market was a natural choice for the ökocat brand, which is why our litter has been available in Northern California Whole Foods Market locations for several years," said Healthy Pet's Consumer Communications Manager Leslie Ellis. "Our dedication to environmental stewardship and sustainability allowed us to expand into this collaboration, bringing our plant-based litter to pet parents nationwide and helping cats and cat parents across the U.S." "We are so excited to expand ökocat into Whole Foods Market stores nationwide, especially at a time when customers continue to prioritize products that support both their pets and our planet - an ongoing trend shared in our 2023 trends prediction report. We love introducing brands like ökocat to help our customers find that balance and joy," said Jennifer Mandanici, Global Category Merchant for Whole Foods Market. ökocat is the next generation plant-based litter for cats, families and their homes. The litter is made from rescued natural wood fiber without added harmful chemicals, added fragrance, or toxic dyes and is 99% dust free. It provides outstanding odor control and easy-clean clumping for a longer lasting litter. The brand's Super Soft clumping wood cat litter offers an ultra-soft texture, mimicking the feel of clay, which allows for a smooth transition for new users when switching brands. The super soft feel is also beneficial for senior pets or cats with sensitive paws or even kittens. For more information about ökocat, to purchase online or to find a Whole Foods Market location that offers ökocat near you, visit healthy-pet.com/okocat. About ökocat®ökocat, a Healthy Pet® brand, is the next generation of natural cat litter made in the U.S. from sustainably sourced, responsibly rescued natural fiber without harmful chemicals, added fragrance, or toxic dyes. Due to the brilliance of European engineering, ökocat provides outstanding odor control, easy-clean clumping, and is 99% dust free to provide a cleaner, healthier litter choice for the home. For more information, please visit healthy-pet.com/okocat or connect on Facebook or Instagram. About Healthy Pet® Healthy Pet®, a leader in the pet category, offers Best in Home® pet bedding and litter made from sustainably sourced, responsibly rescued natural fiber. Healthy Pet utilizes materials such as cellulose fiber and natural wood from sustainable sources, free from harmful chemicals and other pollutants and have been doing it for over 35 years. Healthy Pet brands include the number one brand of small animal bedding, carefresh®, as well as CritterCare®, ökocat® natural cat litter and Puppy Go Potty™ natural dog litter. For more information, please visit healthy-pet.com.