Next generation 100% plant-based litter is a healthier clean Whether it’s buying organic foods, non-toxic, plant-based cleaning solutions or paraben free beauty products, more and more consumers are looking for products that help them live a cleaner, healthier lifestyle, even when it comes to their pets. That’s why ökocat®, a next generation brand of plant-based cat litter, is focused on helping consumers make healthier choices when it comes to their cats and their home in 2020. Leaving old school clay and chemicals in the dust, ökocat is committed to providing cat owners with “a healthier clean.” Unlike traditional clay litter, which contains calcium or sodium bentonite, additives & smelly fragrances, ökocat is made from 100 percent sustainably sourced, responsibly rescued wood and paper, without the need for artificial fragrances, synthetic chemicals or toxic dyes. With no powdery clay dust, it’s cleaner and healthier for cats, families and homes.  “Not only is our cat litter better for the health of our cats, us and our homes, it lasts longer too so less time is spent cleaning the litter box,” said Leslie Ellis, Communications Manager at ökocat. “We understand modern cat parents who are striving to transition their home with healthier choices.” In addition to being a cleaner, healthier cat litter option, ökocat also includes key benefits found most important to all cat owners when choosing a litter: Stops odor before it starts: Wood fiber naturally prevents enzymes from bonding with liquid and waste to stop the creation of ammonia. Clumps solid for easy cleaning: Precision-cut fiber absorbs liquid on contact to form solid clumps for easy scooping and cleaning. 99% dust free for a healthy home: Clean wood fiber is screened & de-dusted for a cleaner pour. No dirty clay dust. Available in nearly 8,000 stores across the U.S. and Canada, ökocat offers litter for all cats in the following five varieties: ökocat Original ökocat Super Soft ökocat Featherweight ökocat Dust Free ökocat Less Mess & Low Tracking For more information about ökocat, and its commitment to helping cat parents make clean and healthy choices in 2020, visit healthy-pet.com/okocat.

Leaving old school clay and chemicals in the dust, ökocat®, a next generation brand of plant-based cat litter based in Ferndale, Washington, revealed a packaging refresh and announced it will have expanded nationwide pet channel distribution in 2020.

FERNDALE, WA. (November 21, 2019) – ökocat®, an all-natural brand of cat litter made from reclaimed wood and paper, announced that four animal rescue organizations in Boston, Portland, San Diego and Philadelphia have received donations totaling over 4,000 pounds of its eco-friendly litter, just in time for the holidays.As part of the second annual ökocause4paws Litter Donation Program, ökocat asked its fans to vote for their favorite eco-friendly U.S. cities and submit shelter suggestions for a possible donation of litter. After two months of gathering feedback, ökocat has announced that Boston, Portland, San Francisco and Philadelphia received the highest number of votes from fans.  Based on shelters suggested and each organization’s specific needs, ökocat has selected the following shelters in each eco-friendly city to receive a donation of litter:• Gifford Cat Shelter in Boston, MA• The Oregon Humane Society in Portland, OR• Philly PAWS in Philadelphia, PA• The Rescue House in San Diego, CAIn addition to receiving the donation of eco-friendly litter, each future cat adopter at all four shelters will receive a coupon for a free box of litter to take home with their cat throughout 2020. “The Oregon Humane Society (OHS) is grateful to ökocat for this generous donation of litter, which will help us care for shelter cats and kittens as they await their forever homes,” said Sarah Yusavitz, Corporate Relations Officer at the Oregon Humane Society. “OHS adopts out over 6,000 cats and kittens each year, so programs like the ökocause4paws are instrumental in enabling us to continue our important, life-saving work.”ökocat litter delivers 7-day odor control and easy-clean clumping and no airborne dust. Being free of harmful chemicals, additives and synthetic scents, it’s not harmful to the environment, unlike strip-mined clay litter, which still accounts for the 2.4 million tons of cat litter that ends up in landfills each year.“Our fans are passionate about sustainability and cat adoption, and we truly appreciate their enthusiasm and participation in our annual ökocause4paws Litter Donation Program. Our goal is to help shelters provide cats with the best care possible, while also helping adopters learn about the health and environmental benefits of a natural litter,” said Leslie Ellis, Communications Manager at ökocat. “We’re thankful that since we launched the program in 2018, we’ve been able to donate more than 8,000 pounds of natural litter, and we’re looking forward to where the program takes us again in 2020!”For more information about the 2018 and 2019 ökocause4paws programs, please visit www.healthy-pet.com/pages/okocause4paws. ökocat can be found at stores across the United States and Canada. To purchase online or to find a location in your area, visit www.healthy-pet.com/okocat.