ökocat® Receives the 2019 Vanguard Award from Pet Insight
Pet Insight recently awarded Healthy Pet their annual Vanguard Award in the Natural Litter category for being a leader in the pet industry for bringing innovative products to market and creating a favorable business climate. Through its annual Vanguard Awards, Pet Insight recognizes organizations that have led the way in areas of category growth, merchandising and innovation. ökocat® natural litter continues to be recognized as a premium product that delivers all the performance consumers expect. Healthy Pet constantly reviews current market trend reports and conducts consumer research to identify unmet needs as well as working closely with retailers and influencers to gain valuable feedback.
Read MoreSupporting Cat Adoption and Saving the World One Litter Box at a Time, ökocat™ Kicks Off 2nd Annual ökocause4paws Litter Donation Program
Four animal shelters in eco-friendly cities across the U.S. will receive free litter for the shelters and all cat adopters through 2019
FERNDALE, WA. (June, 2019) – ökocat, an eco-friendly brand of cat litter based in Ferndale, Washington, announced the launch of its second annual ökocause4paws Litter Donation Program beginning today, June 5 in honor of World Environment Day.
With the goal of supporting cat adoption and saving the world one litter box at a time, ökocat is asking eco-conscious pet parents across the country to submit a vote for their favorite eco-friendly city. Near the end of summer, four animal shelters in eco-friendly cities across the United Sates will receive a donation of over 1,000 pounds of its all-natural litter. Selected shelters will also be able to provide all cat adopters with a free box of ökocat litter through the end of 2019.
ökocat, a Healthy Pet® brand, is the only brand in the U.S. producing a natural cat litter that is both 100% compostable and made from reclaimed fallen timber and unused lumber materials — with all suppliers compliant with the Forest Stewardship Council.
“Our annual ökocause4paws Litter Donation Program gives us the opportunity encourage cat adoption, while also allowing us to educate cat owners about how they can make sustainable choices when it comes to the products they purchase and use daily in their homes,” said Leslie Ellis, Communications Manager at ökocat. “Our litter delivers 7-day odor control, it’s free of harmful chemicals, additives and synthetic scents and it’s not harmful to the environment, unlike clay litter, which still accounts for the 2.4 million tons of cat litter that ends up in landfills each year.”
The voting period is open from June 5 through August 6, 2019. Participants can submit their vote on ökocat’s website for their favorite eco-friendly city. In return, all voters will receive a coupon for $3 off any box of ökocat natural litter and they will be entered to win a 12-month supply (12 boxes) and several 1-month (1 box) giveaways that will be announced on the ökocat Facebook page each week. In addition to voting for their favorite eco-friendly city, there are multiple other ways to enter the giveaways, including a fun cat photo contest, “secret codes” shared via email and by popular cat influencers, learning about the benefits of natural litter vs. clay litter and more.
As a result of votes submitted in 2018, ökocat donated more than 3,000 pounds of litter to cat shelters in Portland, Denver, San Francisco — the three eco-friendly cities that received the most votes. To kick off the program, an adoption event was hosted at PAWS near Seattle where 22 cats were adopted and a donation of over 1,000 pounds of litter was made by ökocat.
Donations of litter were made to the following shelters in 2018:
· Animal Aid (Portland, OR)
· Rocky Mountain Feline (Denver, CO)
· Give Me Shelter Cat Rescue (San Francisco, CA)
· PAWS (Seattle, WA)
For more information about ökocat by Healthy Pet, and its unwavering commitment to cat health and care and corporate excellence through sustainability, please visit www.healthy-pet.com/okocat.
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Read MoreHealthy Pet Welcomes Two New Hires to Ferndale Facility
Ferndale, WA (July, 2018) - Healthy Pet is proud to welcome Katie Vaniman and Carroll Ballard to Healthy Pet. Katie has joined the Consumer Marketing Team in a newly created role as a Marketing & Customer Experience Associate, where she will be supporting the growing digital marketing & consumer communication efforts, as well as assisting the Customer Experience Team in crossover areas.Katie joins Healthy Pet with valuable experience in marketing communications via social and other digital platforms. “Katie will be a great asset to us as we continue to grow our digital presence and establish a deeper connection with our consumer through social channels and an omni-channel marketing strategy,” said Jane Wasley, Head of Consumer Marketing for Healthy Pet.
Katie and her husband Eric live in Lynden, WA with their daughter Sariah and a Golden Retriever named Maverick. “I am grateful for this opportunity and look forward to working as a part of the Marketing team at Healthy Pet,” states Katie. “I am excited to focus on digital marketing efforts as well as the overall customer experience.”
Carroll Ballard is the newest member of the Healthy Pet Customer Experience team. The skill set Carroll brings with her from previous work with non-profit organizations and their donors translates well to providing a “Best in Class” experience for Healthy Pet’s internal and external customers. “Her calm, friendly demeanor will allow her to interface and connect with consumers, for mutually beneficial outcomes,” states Sandy Bring, Customer Experience Supervisor.Healthy Pet’s sustainable, natural approach to manufacturing aligns with Carroll’s personal values and her feline companion, Leroi, who is looking forward to becoming an ökofan.
Both new hires are an integral part of Healthy Pet’s rapid company growth as they strive to provide the very best, sustainable products for pet parents.
Read Morecarefresh® Gives Back Donation Program Launches
Ferndale, WA (March, 2019) — carefresh®, the only brand of small animal bedding made from 100 percent biodegradable, compostable and sustainable materials, is celebrating Adopt a Guinea Pig Month with the launch of its carefresh Gives Back donation program. carefresh will provide several rescues in the U.S. and Canada with free small animal bedding for adoptable guinea pigs, rabbits, hamsters, chinchillas and more, throughout 2019.
“Our carefresh Gives Back program was the result of our desire to help rescues and small animal adopters provide the very best care possible,” said Leslie Ellis, communications manager at carefresh. “We hear great things about the people who dedicate their time to ensuring small animals find the right homes, and we hope that our donation will make an impact on the care they can provide. Our bedding is all-natural, provides 10-day odor control and is two times more absorbent than traditional shavings.”
carefresh selected All Paws Rescue in Edmond, Oklahoma as its first Rescue of the Month. carefresh donated coupons for 10 bags of free carefresh bedding to use with their adoptable small animals. In addition to the donation, each of their adopters in 2019 will receive a coupon for $5 off their first bag of bedding and the rescue will be featured on the carefresh Facebook and Instagram pages throughout March.
“We’re delighted by the donation from our friends at carefresh. Quality bedding is an important care standard for our organization, so the free bags will help ease the expense of housing our small critter friends,” said Jessica Schwab, Small Critter Coordinator at All Paws Rescue. “In addition, we’re excited to be able to share coupons with our adopters so they can keep their pets on a safe and comfortable product.”
Every other month, carefresh will select a small animal rescue to be featured as its Recue of the Month. Small animal rescues and shelters can submit requests to be selected as a Rescue of the Month through the carefresh Gives Back donation program, or animal lovers can nominate their favorite rescue or shelter, at www.healthy-pet.com/carefresh.
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Read MoreHealthy Pet Applies Sustainability in Action
Healthy Pet is continuing to grow and solidify its reputation as a sustainable pet company with compelling programs to reduce waste and use less energy.
FERNDALE, WA (March 17, 2018) Healthy Pet is continuing to grow and solidify its reputation as a sustainable pet company. Founded on the idea of repurposing sustainable materials over 30 years ago, they produce “Best in Class” products and develop innovative high quality solutions for a wide range of pet needs. Inspired by an introduction to the Pet Sustainability Coalition (PSC) in 2015, Healthy Pet began to explore new ideas to expand its sustainability even further. As part of the ongoing effort, they have leveraged the expertise of PSC and Sustainable Connections, a Bellingham, WA based nonprofit located near their headquarters, to come up with compelling programs to implement.
“Improvement to safety and sustainability is not constrained to any particular area, as continuous improvement should apply to all products and services. The Pet Sustainability Coalition has an excellent improvement toolkit at petsustainability.org/tools and provides hands-on consulting to help effect positive changes,” states Healthy Pet CEO Ted Mischaikov. “I strongly suggest all pet sector companies look into their membership services as a first step to addressing sustainability (which nearly always overlays into improved safety).”
In just over two short years, Healthy Pet has been able to accomplish amazing results in their sustainability program.
Toward Zero Waste Program (TZW)
At the core of Healthy Pet’s Zero Waste Program is the company’s determination to fully utilize all free recycling avenues: near zero waste at near zero cost. The program identified multiple waste streams that are now diverted from landfills, including compostable materials, metal recycling, broken pallets, cardboard boxes and more. With all of this material being redirected, the company is well on its way to emptying its trash dumpsters twice a year instead of twice a month.
• First year they reduced dumpster loads from 24 loads per year down to 4 (83% reduction)
• Second year they instituted an even more stringent recycling plan to reduce hauling a 30-yard garbage dumpster from 4 times a year to 2 times a year.
• Reduced hauling a 40 yard cardboard dumpster from 12 times a year to 4 times a year.
• Partnered with a Canadian supplier to divert 330 metric tons of the supplier’s material into a saleable commercial product for Healthy Pet.
Energy Efficient Lighting Program
Joint Ventured with Sustainable Connection and PSE to upgrade 100 percent of plant, warehouse, office, and external lighting with energy-efficient LED lighting, driving annual savings of over $30K.
For two consecutive years, with the third on its way, Healthy Pet has been awarded the Northwest Clean Air Agency (NWCAA) Award for demonstrating at least three consecutive years of perfect compliance with air quality regulations and employing additional clean air practices. Out of more than 400 businesses registered with NWCAA, Healthy Pet is one of only nine to earn the Gold or Platinum award.
“We believe sustainability is an economic decision that benefits all aspects of our business,” said Ted
Mischaikov, CEO of Healthy Pet. “It also allows us to have a positive impact on the environment, improve the bottom line and align our values more closely with those of our employees.”
Building on past commitment and success, Healthy Pet, will continue its charge towards zero waste and continuous improvement across all manufacturing metrics. They return a significant portion of earnings each year back into existing and new programs that will provide long-term environmental benefits, employee safety and personal health.
As a premier member of the Pet Sustainability Coalition (PSC), Healthy Pet supports natural pet product solutions which help to create a more eco-friendly environment and mutually beneficial relationship between pets and their families.
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